Case Study: Landmark gains data insights for decision-making

By September 28, 2018

Landmark supplies more than half of Australia’s graziers and crop farmers with agricultural products, with coverage across more than 5000 farms and 43,000 paddocks.

Infoready was engaged to deliver a Cloud Analytics platform (in AWS) that would integrate and store data across the three outsourced IT partners. In addition to data integration via multiple methods, Infoready implemented an analytics capability to enable business users to generate reports and run analysis across the full dataset.

Landmark can perform advanced analysis and visualisation of data including spatial distribution of heat maps for crops across different geographies.

They are also able to more accurately forecast farmers’ needs for a product by understanding what has been sold historically, and consumption patterns for different fields and farms.